Social Media Director

Positions Available: 1
Currently Filled by:

1. Sarah Knuckles

Position Description

As the Social Media Director for the Olive Branch you will manage the congregation’s social media presence, promoting events, sharing approved biblical content, and encouraging engagement with members and the wider community. This position will work very closely with the Editor. This role communicates the activities and mission of Olive Branch while maintaining a consistent and welcoming public image. As the Social Media Director, you will be responsible for most people’s first impression of the Olive Branch.

Responsibilities

• Keep multiple social media profiles up to date, answer messages promptly, and elevate any concerns to leadership.
• Establish and maintain a regular social media publishing schedule.
• Promote Shabbat gatherings, biblical feast celebrations, and special events.
• Share approved Torah portion summaries and biblical teaching excerpts.
• Work with the Graphic Artist to create graphics, announcements, photographs, and short videos.
• Maintain consistency with Olive Branch’s branding and communication style.
• Coordinate with the Editor, Social Post Writer, and Teaching Contributors to adapt content for social media.
• Work with the Editor to promote newly published articles.
• Coordinate with the Event Planner regarding event announcements and reminders.
• Refer questions requiring spiritual or doctrinal guidance to appropriate leadership.
• Monitor comments and messages and respond within established guidelines.
• Avoid conspiracy content instead focusing on what’s actually in the text.
• Respect privacy and obtain appropriate consent before publishing identifiable images of individuals, especially children.
• Provide feedback concerning content engagement and communication effectiveness.
• Coordinate account access and technical issues with the Website Administrator where relevant.

Requirements & Qualifications

• Familiarity with commonly used social media platforms.
• Strong written communication skills.
• Coordination with Graphic Artist for digital content creation.
• Ability to represent the congregation respectfully and professionally.
• Understanding of the congregation’s beliefs and activities.
• Organizational skills and ability to maintain a publishing schedule.
• Willingness to follow approved content and privacy policies.

Works Directly With: Editor, Website Administrator, Event Planner, Social Post Writer, Teaching Contributors, Elder, and Board Members.